Chatpata is an existing brand of Ejab group which falls under the category of snacks. From a long time the product was in the market but because of less promotional activities it was lacking brand visibility and low sales. Ejab wanted a strong consumer promotion through CG and activation program so that the brand gets exposure in the market.
“Chatpata Hate Bishocup Mathe” The whole campaign was based on the strategy of focusing ICC Cricket World Cup and making the campaign to promote the product. Basically, we associated the product with cricket to create a very energetic and optimistic personality of the brand.
What We Delivered
The challenge we faced is to compose the adaptation when Expo Lanka changed to Expo Freight Limited. The change needed to be significant in the designs and also other activities. Procharon Communication provided perfect designs that portrays the value and the positioning of the
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